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Creativity
The skill to shape the future
Mit Jonas Kalmbach, Julian Sengelmann, Jennifer Haase, Oliver Handlos, Elena Erdmann, Prof. Dr. Sascha Friesike, Dr. Silke Lange, Richard Socher Ph.D., Dr. Radwa Khalil, Melanie Raabe und Christiane Stenger
Videokurs mit 3 Kapiteln, 143 Minuten
Gratislektion ansehen Im Abo enthalten

Creativity

The skill to shape the future
Mit Jonas Kalmbach, Julian Sengelmann, Jennifer Haase, Oliver Handlos, Elena Erdmann, Prof. Dr. Sascha Friesike, Dr. Silke Lange, Richard Socher Ph.D., Dr. Radwa Khalil, Melanie Raabe und Christiane Stenger
Videokurs mit 3 Kapiteln, 143 Minuten
Im Abo enthalten
Das lernen Sie in diesem Kurs

Inhalt

Being open to creative solutions

Creativity is considered one of the four core competencies needed in the 21st century – along with collaboration, critical thinking and communication. It is required both in professional and private settings in order to master the increasingly complex ...

... challenges of our time. Creative solutions can help companies overcome small obstacles in a playful way. But even profound, seemingly impossible challenges can be tackled. All you need to do is train and enhance your potential. What is required for this is an open mindset—and also a willingness to experiment. In this video course, you'll learn how to easily train these skills in everyday life. Methods and tools from scientists will open your eyes to completely new experiences and possible approaches. Practical tips from creative professionals will provide you with fresh ideas and ways to implement them into your own creative process.

How does creativity work?

Everything we do revolves around producing something new and useful. The necessary qualities that come into play here include imagination, resourcefulness, creative power, ingenuity, and inventiveness. Generally, it is always a matter of context and the level of creative output. In the video course, business psychologist Jennifer Haase explains what it takes to produce a perceivably creative output. For this purpose, she takes a closer look at the processes that run in the background of the creativity concept. The expert presents a model that facilitates self-assessment and promotes creative abilities. A toolbox gives you access to five scientifically based methods for your individual day-to-day work routine as well as for collaboration within your team, which will help you to kick-start your own creative process.

Creative processes are already results in the digital space

Prof. Dr. Sascha Friesike explains why we are facing a paradigm shift. A professor of digital innovation design, he makes it clear that process and outcome are no longer separated in the digital space. Analog business models in particular will quickly reach their limits here. With useful tips for digital collaboration, the video course will help you successfully collaborate in a remote environment. The expert proves that boredom can be a way to counter cognitive overload and advises people to consciously spend time doing nothing more often.

The impact of emotions and stress on our brain

Just what exactly happens in our brain when we try to find a solution to a problem? When it comes to creativity, the field of brain research is still an emerging science. Still, neuroscientist Dr. Radwa Khalil has found that during any creative process, there are three networks in particular that become active in our brain, and they extend throughout the entire brain. This does away with the idea that one side of the brain is not any more creative than the other. In the video course, you will learn more about the impact emotions, rewards, fear or stress can have on your judgment. You will discover how the work environment within organizations can affect your individual creative performance.

Zoom into practice

Creative professionals share insights into their own personal creative processes. They provide tips and recommendations on how to conquer the »fear of a blank page«» or how to regain your motivation. Author Melanie Raabe, for example, is certain of the following: »The human brain is a social brain. So, what's crucial for creativity is human contact.« Read about our interesting conversations with data and science journalist Elena Erdmann, Executive Creative Director Oliver Handlos, reader in Hybrid and Participatory Pedagogy Dr. Silke Lange, bestselling author Melanie Raabe, AI expert Richard Socher, and Grandmaster of Memory Christiane Stenger.

3 Kapitel, 143 Minuten

Kapitel

01

The creative process



Teile:
Intro: Why do we need creativity?01:22'
Your lecturer00:44'
What is creativity?02:36'
Quiz
The creative person08:35'
The 4-P model07:25'
Zoom into the practice of a creative director10:46'
Quiz
Toolbox: Techniques for your own process and teamwork01:48'
The 5-times-why method01:45'
The brainwriting method03:03'
The brutethink method02:09'
The Disney method04:01'
The how-now-wow method01:50'
Survey
To the point01:29'
Zoom into the practice of a data journalist08:23'


Teile:
Intro: Why do we need creativity?01:22'
Your lecturer00:44'
What is creativity?02:36'
Quiz
The creative person08:35'
The 4-P model07:25'
Zoom into the practice of a creative director10:46'
Quiz
Toolbox: Techniques for your own process and teamwork01:48'
The 5-times-why method01:45'
The brainwriting method03:03'
The brutethink method02:09'
The Disney method04:01'
The how-now-wow method01:50'
Survey
To the point01:29'
Zoom into the practice of a data journalist08:23'
02

The Digitalization of Creativity



Teile:
Your lecturer00:58'
The Digitalization of Creativity01:13'
The creative process05:28'
No lack of inspiration03:29'
Quiz
Collaborative processes07:01'
Zoom into the practice of an artist08:29'
A plea for doing nothing03:04'
Quiz
Survey
To the point01:52'
Zoom into the practice of a scientist12:01'


Teile:
Your lecturer00:58'
The Digitalization of Creativity01:13'
The creative process05:28'
No lack of inspiration03:29'
Quiz
Collaborative processes07:01'
Zoom into the practice of an artist08:29'
A plea for doing nothing03:04'
Quiz
Survey
To the point01:52'
Zoom into the practice of a scientist12:01'
03

What is happening in our brain?



Teile:
Your lecturer00:50'
What is happening in our brain?01:41'
How brain regions interact with each other08:17'
The influence of emotions05:24'
Quiz
Zoom into the practice of a writer09:35'
How organizations promote creativity05:17'
To the point01:21'
Survey
Zoom into the practice of a memory trainer10:54'
Credits00:51'


Teile:
Your lecturer00:50'
What is happening in our brain?01:41'
How brain regions interact with each other08:17'
The influence of emotions05:24'
Quiz
Zoom into the practice of a writer09:35'
How organizations promote creativity05:17'
To the point01:21'
Survey
Zoom into the practice of a memory trainer10:54'
Credits00:51'

Ihr Abo im Überblick

  • Abo ab 19,99
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Über unsere Dozent*innen

Prof. Dr. Sascha Friesike
Presented by

Prof. Dr. Sascha Friesike

is professor of »Designing Digital Innovations« and director of the professional master’s program »Leadership in Digital Innovation« at the Berlin University of the Arts, as well as director of the Weizenbaum Institute for the Networked Society. He is also an associate researcher at the Alexander von Humboldt Institute for Internet and Society. Friesike is an industrial engineer and holds a Ph.D. in innovation management from the University of St. Gallen. During his doctorate, he spent one year in Stanford, USA. He then helped to establish the Humboldt Institute in Berlin, where he was Head of Research until 2016.


(Photo credit: Felix Amsel)
Jennifer Haase
Presented by

Jennifer Haase

is a psychologist specializing in research methods and statistics. She completed her Master’s degree in Psychology with a focus on research in 2018 at the University of Lund, Sweden. Since then, she has been working as a freelance psychologist for the business community as part of a network of freelance business psychologists. In her research, she focuses on creativity in organizations. The goal of her doctorate is to analyze the internal creative-intensive processes in companies, to make them tangible and as successful as possible.


(Photo credit: Felix Amsel)
Dr. Radwa Khalil
Presented by

Dr. Radwa Khalil

is a research associate in the Department of Psychology and Methods at Jacobs University, Bremen. She received her Ph.D. with honors. Her research is interdisciplinary and spans across fields such as neuroscience, psychology, and history. In 2020, she received the German Academic Exchange Service (DAAD) Award for Outstanding Academic Achievement and Social and Intercultural Commitment. Published in 2020, her study measuring creativity in the brain at Jacobs University demonstrated that creativity can be specifically targeted through brain stimulation.


(Photo credit: Felix Amsel)
Elena Erdmann
Interview with creative professionals

Elena Erdmann

is a science and data journalist at ZEIT ONLINE and co-founder of the data journalism initiative Journocode, which aims to help journalists improve their use of data and statistics. Erdmann uses data to provide a better understanding of major societal challenges, such as climate change.


(Photo credit: Miguel Ángel Sánchez)
Oliver Handlos
Interview with creative professionals

Oliver Handlos

is Managing Executive Creative Director at Scholz & Friends in Berlin. Previously, he has led creative teams in New York at BBDO and Grey and served as Executive Creative Director at KBS for BMW. In 2019, he won the Grand Prix in Cannes for Scholz & Friends for the campaign around the «Tampon Book» for The Female Company and achieved a Germany-wide tax reduction on sanitary products.


(Photo credit: Gudrun Senger)
Dr. Silke Lange
Interview with creative professionals

Dr. Silke Lange

is Vice Dean and Associate Professor of Hybrid and Participatory Mediation at Central Saint Martins, University of the Arts London. She is committed to having faculty and students work together to create integrative curricula and develop educational models that provide opportunities for students to explore collaborative ways of working across disciplines.


(Photo credit: John Smith)
Melanie Raabe
Interview with creative professionals

Melanie Raabe

is a book author who has published numerous bestsellers such as »The Trap«, »The Stranger«, »The Shadow« and »The Forests«. She lives and works in Cologne. Together with designer and YouTube personality Laura Kampf, she runs the podcast «Raabe & Kampf», which focuses on all things creativity. The podcast resulted in the non-fiction book »Creativity—How it makes us bolder, happier and stronger«.


(Photo credit: Marina Rosa Weigl)
Richard Socher Ph. D.
Interview with creative professionals

Richard Socher Ph. D.

is one of the most important German AI experts in Silicon Valley. As CEO of the start-up You.com and chief scientist emeritus at the software company Salesforce, he specializes in the fields of artificial intelligence, neural networks, and deep learning. He was one of the first scientists to explore the use of artificial neural networks for language processing and has become a pioneer in the field of computational linguistics. He holds a Ph.D. from Stanford University in Deep Learning.


https://www.socher.org/


(Photo credit: you.com)
Christiane Stenger
Interview with creative professionals

Christiane Stenger

is a former Grandmaster of Memory, a television host and an author of specialized books. Through »Keep in mind – Gedächtnistraining«, she shares her knowledge in workshops and seminars. Together with Lutz van der Horst, she hosts the TV show »Wie werd’ ich ...?« on ZDF neo, as well as the podcast »Sag niemals Nietzsche« on Audible with Samira El Ouassil. She has published several books, including »Sheep Falls Out of the Tree«, »Do not Leave Your Brain Unattended! How the Brain Shapes Our Future« or »Learning by Feeling: How Our Senses Support Our Memory«.

(Photo credit: Jens Schwarz)

Trailer

Ein Blick in den Kurs

Der Kurs besteht aus Kapiteln im Videoformat. Hier finden Sie einige Ausschnitte aus dem Kurs.

Creativity Begleitbuch
Das Buch zum Kurs

Take the opportunity to download the supporting material for the video course »Creativity – The skill to shape the future« in PDF format. Here you will find all the key messages and principles of the course to read in your own time. Link to a wide range of inspiring, in-depth research to help you dig even deeper into the subject.

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